"3.8 yuan to buy 100 garbage bags, even can still be mailed." Recently, Beijing consumer Ms. Zhang bought low-priced goods in two stores on an e-commerce platform. She can't help but wonder: FIT sends a courier to about 10 yuan, so low-priced goods, how to do business?
The reporter found that low-priced goods are very common in all major e-commerce platforms, especially the "9.9 yuan package" has become a word that consumers are used to. But the question similar to Ms. Zhang is common among consumers.
Ms. Zhang told the reporter that she asked the two store owners afterwards. Both shop owners said that the low-priced package is to attract consumers and do activities at a loss.
Yao Jianfang, an analyst at the E-Commerce Research Center, told reporters that the root cause of low-priced goods is that merchants are profitable. Online store operation traffic is king, low-cost shipping can be used as a good means of drainage, compared to other through-train vehicles and other means of burning money, the cost is lower. And compared to the bills and other violations, it is better to paste some money to promote.
On July 4th, the reporter searched for “garbage bags” on an e-commerce platform. According to popularity rankings, the two stores consumed by Ms. Zhang ranked first and third respectively. The monthly volume of the number one store is 340,000.
However, the reporter found that even at low prices, not all businesses are losing money. Yao Jianfang explained that if you want to make money at a low price, you must have a low-cost purchase channel to control the purchase cost. In addition, long-term cooperation with the courier company is required to keep the courier costs to a minimum. The sum of the prices of these two parts is controlled below the sales price. If the sales volume of the goods is enough, or even the explosion, the profit will be considerable.