解疑!为何3.8元的商品也能包邮?原来这才是卖家的目的…

  • 日期:07-16
  • 点击:(1170)

盈丰娱乐场平台

"3.8 yuan to buy 100 garbage bags, even can still be mailed." Recently, Beijing consumer Ms. Zhang bought low-priced goods in two stores on an e-commerce platform. She can't help but wonder: FIT sends a courier to about 10 yuan, so low-priced goods, how to do business?

The reporter found that low-priced goods are very common in all major e-commerce platforms, especially the "9.9 yuan package" has become a word that consumers are used to. But the question similar to Ms. Zhang is common among consumers.

Ms. Zhang told the reporter that she asked the two store owners afterwards. Both shop owners said that the low-priced package is to attract consumers and do activities at a loss.

Yao Jianfang, an analyst at the E-Commerce Research Center, told reporters that the root cause of low-priced goods is that merchants are profitable. Online store operation traffic is king, low-cost shipping can be used as a good means of drainage, compared to other through-train vehicles and other means of burning money, the cost is lower. And compared to the bills and other violations, it is better to paste some money to promote.

On July 4th, the reporter searched for “garbage bags” on an e-commerce platform. According to popularity rankings, the two stores consumed by Ms. Zhang ranked first and third respectively. The monthly volume of the number one store is 340,000.

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However, the reporter found that even at low prices, not all businesses are losing money. Yao Jianfang explained that if you want to make money at a low price, you must have a low-cost purchase channel to control the purchase cost. In addition, long-term cooperation with the courier company is required to keep the courier costs to a minimum. The sum of the prices of these two parts is controlled below the sales price. If the sales volume of the goods is enough, or even the explosion, the profit will be considerable.

xx一位快递从业者表示,对于大量单件客户来说,他们是每月一次,而且价格与通常的价格不一样。每个省的定价都不同。最近的地方通常在3公斤以内4元,有些快递公司可能价格较低。一些快递网点通过大量收购增加了业务量,这不仅可以降低利润,还可以增加话语权。

北京的黄先生在互联网上买了一把6元的剪刀。之后,他发现批发网站上这把剪刀的批发价格可低至2元。记者注意到,剪刀的产品链接显示其月销量为15,000,总销量已超过10万。即使一把剪刀收入不到1元,总金额也会计算出来,利润也相当可观。

除了薄利多销之外,低成本的航运商还有其他赚钱的惯例。常见的操作是:

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在商店销售其他产品广告的低价商品,并通过销售其他产品赚钱;

通过低成本运输吸引人们注意刷子流量后,用高价商品或逐步提价替换商品;

通过在一个链接下设置多个规格标签,消费者将通过低价商品找到多种款式和规格,这将增加高价产品的曝光率;

有些商家没有以“福袋”的名义告知消费者低价商品的具体内容,消费者在收到商品后发现是正品。

资料来源:工人日报

值班编辑:王伟

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